Sueño by Folgers is a proposal for a new line of drip bag coffee under the Folgers Brand that targets Hispanic Americans. In the same way that Folgers democratized coffee consumption for the average American household in the 1960’s, Sueño provides a luxurious experience for low income Hispanic Americans, the largest and fastest growing coffee-drinking demographic in the United States.

Team: Hanning Tsai, Peilin Li, Viviana Wei, Marwa Albaadani, Haoming Fu